The formula for online success is simple: acquire customers and keep them. Customers want an experience that's easy. They're looking for sites that engage them, and make shopping simple but interesting. It's the key to getting the customers you want. That's where we come in.
From innovative eCommerce websites to robust supply chain management systems, Sceda offers innovative, customized solutions that sell. We deliver targeted results on critical issues like PCI compliance and stock-out avoidance, and help you leverage industry-leading business intelligence and reporting tools such as MicroStrategy, Cognos, and Business Objects. Our service delivery model and deep domain experience bring a unique level of flexibility, cost-effectiveness and service excellence to every project.
Our integrated services across IT enable retailers to transform their businesses, innovate and optimize processes to outperform competition, and ease operations by creating a customer responsive retail chain.
Major challenges faced by retail industry:
- Retail consolidation
- Increasing challenges in acquiring and retaining customers
- Constrained space and global operations
- Ever-shortening product lifecycles
- Differentiation created through business process excellence
- Increasing competition from newer and more aggressive store formats
Right product at the right place, with the right price and at the right time is the number one business imperative of all consumer products companies. As markets become more complex and consumers become more demanding, marketing consumer products needs to go through a sea change. With this paradigm change, the need of the hour is to bring in processes and systems that are able to handle all the emerging challenges and also exploit market opportunities as they come up. This includes being able to act rapidly on strategic initiatives that are often driven by changing consumer, shopper, customer, supply chain and technology demands and their potential impact on profitability and growth.
Highlights of our services for the retail sector:
- We ensure enterprise business transformation with integrated services across consulting, application development and maintenance, infrastructure and BPO.
- We have built expertise in niche areas such as MDM, merchandizing, supply chain management, supplier relationship management and POS, among others.
Industry Focussed Solutions
We offer a wealth of experience and high-level expertise in the Consumer Products space. The team is focused on delivering business solutions in the areas of CRM, Supply Chain Management, Retail Collaboration, Marketing and Sales Analytics, Product and Master Data Management, New Product Development and Introductions.
- PCI compliance
- Inventory visibility
- Product comparison engines
- Process-driven applications and tools
- Online marketing
- Campaign management systems with strategic analysis
- Web-based applications, user interfaces and multimedia/animation tools for product/price benchmarking, promotions, sales enablement.
- Business intelligence / reporting for ecommerce sites
- Customer relationship management (CRM) for eCommerce
- Portal development (eCommerce / B2C intranets / learning and training centers)
- Web content management for eCommerce
- Knowledge management for eCommerce
- Interactive strategy (research, market trends mapping, gap analysis, competitive benchmarking, marketing consulting, CRM)
Web Strategy and Consulting
There's no magic formula for retail success on the web. It's about analysis, strategic thinking, and innovative solutions. Sceda's consultants make sure your online initiatives work hard to attract and engage customers and build your business.
Web Design and User Experience
Interactive and user-driven, the Sceda approach creates an easy, engaging experience that will boost your online capabilities and drive sales, loyalty, and employee and supplier satisfaction.
Custom Web and Application Development
From comprehensive online acquisition services and product comparison engines to websites that sell your products and your brand, we offer reliable, affordable solutions.
Keep customer info safe and up to date; our web and enterprise content management systems keep every bit of data secure, and you in control.
Portals and Collaboration
Whether you need a microsite for a product launch or a secure hub for internal communications, our solutions work hard for your specific needs.
Pinpoint potentially profitable target groups, boost loyalty, deploy higher-yield advertising, and predict future behaviors.
Site and cross-channel design tactics address web touchpoints that have historically stopped users from buying online.
We integrate prospect data with the issuing process and your CRM system, and incorporate lead generation, media services and search engine marketing to acquire higher-value prospects.
With Sceda's solutions, you can be sure that all your online tools are consistent, engaging and completely dependable.
Value For Clients
We will help you identify and realize goals, which may include but are not limited to the following:
- Improved customer experience
- The ability to make accurate product-mix forecasts and enhance supply chain efficiencies
- Bundled IT / Infrastructure/ BPO services to achieve higher operational efficiencies and cost savings through Delivery experience, Value Extraction approach, Shared Services and Industry Specific Offerings
- Ability to identify white-spaces in major packages and build solutions through alliances in addition to joint Go-To-Market with vendors
- Consulting abilities to create business and technology roadmaps to simplify and rationalize business and IT systems