Compared to on-premises, hosted and "software plus services" technologies, Google's multi-tenant, Internet-scale infrastructure offers faster access to innovation, superior reliability and security, and maximum economies of scale.
Google has been pushing the technological bounds of cloud computing for more than ten years. Today, feedback and usage statistics from hundreds of millions of users in the real world help it bring stress-tested innovation to business customers at an unprecedented pace. From its consumer user base, Google quickly learns which new features would be useful in the business context, refines those features, and makes them available to Google customers with minimal delay.
Users adopt new functionality with less disruption
Rapid innovation powered by the cloud has another advantage over traditional technology cycles: employees adapt to a continuous stream of manageable improvements better than they tolerate large, disruptive batches of change. Gradual iterations in bite-sized chunks substantially reduce change-management challenges. Conversely, employees are subjected to a painful re-learning cycle each time companies upgrade traditional software.
Google's immense security helps protect customers
Google's large investments in physical and process-based security are passed on to customers. First, Google is able to hire many of the worlds leading security experts to protect its systems and conduct cutting-edge security research. Google data centers are hardened with many of the latest measures in security precautions, including biometric access controls and multi-tiered security perimeters. Furthermore, Google has implemented a multi-layered security process protocol designed to help keep customer data safe. Their processes have been independently verified in a successful third-party SSAE 16 Type II audit to verify confidentiality, integrity and availability of customer data. Finally, Google is able to efficiently manage security updates across its nearly homogeneous global cloud computing infrastructure, so customer aren't exposed to known vulnerabilities until they install security patches themselves.
Faster access to innovation drives higher productivity
The web is the epicenter of innovation, and Google's multi-tenant infrastructure is designed so it can push improvements to entire customer base on short iteration cycles. Google can deliver new functionality on a weekly basis, or faster. In contrast, businesses tend to update traditional server software every five to seven years due to long release cycles from vendors and the cost and complexity businesses face implementing upgrades, especially when more powerful servers are required.